Martin’s professional purpose is to alert the accounting profession to the profound outcomes their advisory expertise can create in the lives of their clients.
Since 1998, Martin Bissett founder of Upward Spiral Partnership (USP), has dedicated his work to supporting the Accounting Profession.
Martin enables understanding, supportive and proactive firms to develop significant new business and increase their own commercial awareness in order to move their firms forward into substantial growth and progress independently.
The outcome of Martin’s work is profitable new business for the practices he is engaged by, alongside the fine-tuning of teams of partners and emerging leaders who can develop new business by increasing their commercial awareness for themselves, without significant ongoing third party assistance.
In total, he has worked with over 1800 firms of accountants and found it unnecessary to keep track of his contributions to the new business growth of those firms once it surpassed a compounded £500m.
He now coaches, mentors, speaks, trains and consults with accounting firms worldwide.