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Martin Bissett

Martin Bissett

The Accounting Profession's Trusted Adviser

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One to One

Book a one to one chat with Martin to explore the opportunities of how he can support the growth and development of your practice.

USP Events

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Speaking Event

Register here for Martin’s next in-person conference and speaking event. Events will be held online until further notice. Register your interest here.

What Credentials Does Martin Have To Help Your Firm?

Martin’s professional purpose is to alert the accounting profession to the profound outcomes their advisory expertise can create in the lives of their clients.

Since 1998, Martin Bissett founder of Upward Spiral Partnership (USP), has dedicated his work to supporting the Accounting Profession.

Martin enables understanding, supportive and proactive firms to develop significant new business and increase their own commercial awareness in order to move their firms forward into substantial growth and progress independently.

The outcome of Martin’s work is profitable new business for the practices he is engaged by, alongside the fine-tuning of teams of partners and emerging leaders who can develop new business by increasing their commercial awareness for themselves, without significant ongoing third party assistance.

In total, he has worked with over 1800 firms of accountants and found it unnecessary to keep track of his contributions to the new business growth of those firms once it surpassed a compounded £500m.

He now coaches, mentors, speaks, trains and consults with accounting firms worldwide.

Who Does Martin Support and Advise?

Martin Bissett at conference

If You Are A…

  • Partner
  • Principle
  • Rising Star
  • CEO

Of An…

  • Accounting Firm
  • Accounting Institute
  • Accounting Association or
  • Vendor to the Accounting Profession

Who Wants To...

1. Deliver PROOF to your market on why they should work with you

2. Increase the quality of PROACTIVE new business enquiries

3. Improve your PRICING structure

4. Create a PIPELINE of prospects to accurately forecast your new business income

5. PROGRESS through to developing new income streams 

6. Increase the net PROFITABILITY of your organisation

7. Develop and Establish your PERSONAL brand and career

8. Accelerate your Rising Stars  to realise your overriding PURPOSE for being in business

Then You Should...

Martin has been chosen to advise

IRIS logo
Institute of Financial Accounants
Intuit logo
Receipt Bank

Martin has been chosen to provide content for

BKR International
Russell Bedford International
ACCA logo
Digital Accounting Forum
SAAA South Africa

Opportunities For Your Immediate Growth and Development

To support the growth and development of your accounting practice, Martin offers a variety of opportunities to your organisation which enables your firm’s progression to achieve maximum practice growth in the direction you desire, whilst striving to be the best proactive and understanding accounting firm, a true advisor, who cares about their clients.

Here's What You Need To Know Now

Martin's Beliefs About The Accounting Profession

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Martin Bissett
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The Impact of

Where are you now Tom?
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Martin's Media

Martin is the world’s most published author on his topic and has an array of resources to suit your preferred choice of media. Video resources are available on YouTube, audio playlists on iTunes and Spotify, as well as reading material in the form of best-selling accountancy publications available at CPA Trendlines. 

All of Martin’s value propositions for accountants are housed under the umbrella of The Bissett Group which owns, and co-owns, various assets designed exclusively for the accounting and bookkeeping professions. 



The Digital Home of Practice Development for accounting and bookkeeping firms in North, South and Central America

USP and the regions


The Home of Practice Development for understanding, successful and proactive accounting firms around the world

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For Influencers

The Accounting Influencer Roundtable driving change, innovation and creating change in the accounting profession

The Upward Spiral Foundation


Inspired by the legend of the original Saint Nicholas, the Foundation seeks to relieve extreme poverty locally & internationally

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No in-person speaking events are currently scheduled. Check back for updates. In the meantime, you can…

Martin Bissett at conference

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8 Steps to Become the Superior Professional Firm