Mike Michalowicz
Des O’Neill
Stephen Leonard
Melita Ymeraga
Corey Talone
Paul Dunn
Martin Bissett
The First Port Of Call For Accountech Executives
Martin is the advisor of choice for those looking to sell to and through professional services. Whether you are in the early, mid or later stages in the execution of your commercial strategy, Martin is instrumental in setting your course, making mid-course corrections and taking you to your ultimate destination.
Martin Has Six Simple Business Beliefs
- Many business owners struggle with numbers and self confidence. When they become better with numbers, they become better with confidence.
- Accountants are the best placed people to help business owners with numbers.
- Accountants are more profitable when they help their clients and prioritise client relationships over compliance.
- To help accountants best serve their clients, business development, practice tech and pricing have to be in place.
- The accounting ecosystem that supports the practitioner needs to understand how the practice works, what the practice needs and how the practice buys in order to succeed.
- I help any organisation who helps accountants to help business owners.
Martin's Intellectual Property
Martin’s Intellectual Property portfolio consists of 1,800+ proprietary content assets, 360+ frameworks, models and tools 60+ structured programmes. Available through The Bissett Store.
That's Enough About Him, Now Let's Talk About YOU
Here's What You Say About Working With Martin
“Martin is the person who has had the biggest influence on my business career.”
Stephen Leonard,
Managing Partner of Winders
Here's What You Say About Martin's Impact
Here Are The Results That YOU Have Seen From Working With Martin
introduced
Martin Can Best Help YOU If You Are A...
- Founder
- Managing Partner
- Fintech Director
- C Suite Executive
- Sole Practitioner
- Rising Star
- Founder
- Managing Partner
- Fintech Director
- C Suite Executive
- Sole Practitioner
- Rising Star
- Founder
- Managing Partner
- Fintech Director
- C Suite Executive
- Sole Practitioner
- Rising Star
Where Do You Want to Start?
If You Are Still Here
Here’s an in depth look at how Martin got here today.
Late 1990s – Early 2000s
Entry into Accounting Advisory
– Began career in business development for accounting firms.
– Focused on helping practices turn technical work into commercial growth.
2002-2010
Business Development Expert
– Gained a reputation for transforming firm performance.
– Started presenting at industry events and training programs.
2010-2015
Global Expansion & Authoring Career
– Founded his consulting firm (which evolved into The Bissett Group).
– Authored key books like ‘Passport to Partnership’ and ‘Winning Your First Client’.
– Books adopted in UK education and US CPA societies.
2016-2020
Scaling Thought Leadership
– Advised over 1,800 accounting firms across 44 countries.
– Helped generate £500M+ in new client fees.
– Became a sought-after keynote speaker.
2021-Present
Diversification & Broader Influence
– Launched mentorship programs: OnePass and ProNation.
– Published children’s books: ‘The Climb’ (2022) and ‘Letting Go’ (2024).
– Began investing in fintech and advisory ventures.