Month: February 2025

Martin Bissett challenges accountants to confront legacy, ambition and purpose—and asks what they truly want to be remembered for.

Martin Bissett shows how strong identity and visibility help firms attract better clients, better talent and reduce price sensitivity.

A lesson in sustainable growth from Martin Bissett on why integrity, patience and long-term thinking win in accounting.

Martin Bissett explains why losing big-fee clients hurts so much—and how a strong pipeline acts as insurance against unexpected client loss.