I sat down to lunch with an Ex-Cabinet Minister (Cabinet Secretary for our US readers) last week who served in the Cameron, May, Johnson and Sunak cabinets.
As I listened intently to what they had to say, these were the soundbites that stayed with me, now that their party is out of office and in opposition.
‘Politics is about trust, and we lost the electorate’s trust.’
‘We need to focus on the economy and what matters most to the voter.’
‘The public sees how well the media say we’re doing, not how well we’re actually doing.’
Now, let’s swap some of these terms for ones you may recognise better while maintaining the principles that my lunch guest was teaching.
Can it be said of you and your firm that:
‘Client relationships are about trust, and we lost the client’s trust.’
‘We need to focus on our client’s financial health and what matters most to our clients.’
‘The prospective clients see how well our marketing says we are doing, not how well we are actually doing.’
This week’s bullets to consider therefore are…
- Have you ever lost the client’s trust? Have you tried winning it back?
- Do you focus on the client’s financial health? Do you know what matters to them most? Have you ever asked them? Do you actually like talking to clients or would you prefer not to if you were being completely honest?
- How good does your marketing say you are? Can you live up to those claims? Does your marketing say anything about what you do for your clients at all?
A government is voted in by an electorate and you are voted in to your client by their leadership. Both can get rid of you and the client can do it a lot sooner than the electorate can with their government.
You can potentially stay ‘in office’ forever with your client, the government is unlikely to do the same.
You guys have a lot in common, make sure that we clients always vote to keep you ‘in office.’
To your success
Martin Bissett
