Legends Are Forever

I work with Accountants because they can improve the odds for business owners more than any other profession.

Some accountants are obsessed with wealth and status. Others are scared of charging for their expertise.

Think on this for a second. Can you name me:

  1. The last 5 Super Bowl MVPs?
  2. The last 5 ‘best picture’ Oscar winners?
  3. The last 5 winning goal scorers at the football world cup?
  4. The last 5 Nobel peace prize winners?
  5. The last five winners of whatever reality show is on right now?

Now consider this. Can you name me:

  1. The people who’ve influenced you most in business?
  2. The people you love the most whether family or friends?
  3. The teachers who got through to you in school?
  4. The people who have been kind to your children?
  5. The nurses or doctors who helped cure your ill health?

If you did better on the second quiz, then please remember that we can’t remember recent award winners on the global stage but that we can remember meaningful people from childhood onwards.

That’s because winners come and go but legends, they’re forever.

That’s what you are to the clients you reach out to help beyond compliance work alone and that’s why they work with you.

To your success,

Martin Bissett

Picture of Martin Bissett

Martin Bissett

Martin Bissett is the founder of the Bissett Group of companies including data, software and digital communities such as APT, CAS, AIR and PAR.

Previously he established a high six figure consulting firm while serving as a keynote speaker with over 100 one off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 14 books including 1 bestseller.

Since 1998, he has played a major part in working with over 2000 accounting firms in over 44 countries. These projects have led to those firms acquiring over £500m of recurring fees (before inflationary increases, referrals and upselling are factored in). He stopped keeping track of this number over 5 years ago.

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