Relationships Do The Best Marketing

Pricing software leaves money on the table.

AI written emails leave relationships undernourished.

You’re in the relationships business. It’s the quality of your relationships that do your best marketing for you, that provide your best referrals for you, that provide your best fees for you and therefore ultimately; are the origin source of your profit.

For decades, accountants have looked upon technological advances as get out clauses rather than as tools to strengthen relationships.

Your client still wants you and in the case of at least 15% of your clients, they want more from you but you’re not close enough to them to find that out.

Outsource, decrease labour intensity, streamline, increase efficiencies, process and systemise, by all means.

Just don’t offshore your relationships.

To your success,

Martin Bissett

Picture of Martin Bissett

Martin Bissett

Martin Bissett is the founder of the Bissett Group of companies including data, software and digital communities such as APT, CAS, AIR and PAR.

Previously he established a high six figure consulting firm while serving as a keynote speaker with over 100 one off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 14 books including 1 bestseller.

Since 1998, he has played a major part in working with over 2000 accounting firms in over 44 countries. These projects have led to those firms acquiring over £500m of recurring fees (before inflationary increases, referrals and upselling are factored in). He stopped keeping track of this number over 5 years ago.

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