The Silver Bullet Series
12 Core Frameworks for Evergreen Competitive Advantage in Accounting Firms
Get in-depth, step by step blueprints for building an outperforming accounting firm.
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Your First Port of Call To Gain a Competitive Advantage In The Accounting Profession
The Silver Bullet Series
The Trusted Framework System Behind High-Performing Firms
The accounting profession does not lack information. It lacks commercial clarity.
Most firms are overwhelmed by tactics, trends and noise. Very few operate from a coherent, proven system.
The Silver Bullet Series distils over 30 years of advisory work into 12 core frameworks that define how the most commercially effective firms think, act and grow.
These are road-tested pieces intellectual property which Martin has delivered for his clients over the years and used by his clients to consistently outperform their peers.
The Silver Bullet Series provides:
- Timeless, evergreen frameworks that remain relevant regardless of market conditions
- Mathematical and behavioural models to improve decision-making
- Commercial systems that can be applied immediately inside your firm
- Proven methodologies used by fewer than 5% of firms globally to increase your pricing, profit and performance
The result is clarity, control and commercial confidence.
$197 Silver Bullet Series In Association with CPA Trendlines
What’s Inside The Silver Bullet Series
Inside The Silver Bullet Series, you will gain access to 12 foundational frameworks that underpin firm growth, including:
1. A.C.C.O.U.N.T.S.® (The System)
The eight-step mathematical system for evaluating any prospect and maximising your chances of winning them.
2. The Seven Sources of Clients
Identify and benefit from the only seven sources from which accounting firms ever win new clients.
3. Your Firm’s Strength
A framework to evaluate the strength and resilience of your client base and overall firm position.
4. The Marketing Predictor
A predictive model that determines the likely success of your marketing before any money is spent.
5. The Client Grading Tool
Assesses the quality and composition of your client portfolio, including future saleability.
6. The Hidden Treasure Model
A three-part framework to uncover additional fees within your existing client base.
7. BAMIAM (B-A-M-I-A-M)
A behavioural control system to maintain command of the client-winning process at every stage.
8. The Power of Your Website
Evaluates how effectively your website can generate Grade A and Grade B opportunities.
9. The Excitement Curve
Master how to become the number one choice for a prospect when you are not present.
10. The Differentiator
The diagnostic framework for achieving positive differentiation rather than negative comparison.
11. The Magic of Three
The optimal structure for pricing pages in proposals and quotes.
12. The Only Three Prices You’ll Ever Need
Define the three essential pricing options for any client, prospect, or engagement.
13. BONUS: Your Fee Focus
A decision-making framework that determines whether your future leads to:
- Low value / low price work
- High value / high price engagements
Who Is The Silver Bullet Series For?
The Silver Bullet Series is designed for firms of any size who are ready to move beyond incremental improvement and into intentional commercial performance.
- Managing partners and firm owners
- Growth-focused partners
- Ambitious directors and future leaders
- Firms seeking higher-value clients and better pricing control
- Practices preparing for scale, sale or succession
This series represents a curated extraction of the most powerful commercial thinking from Martin’s portfolio of 1,800+ proprietary content assets, 360+ frameworks, models and tools 60+ structured programmes.
$197 Silver Bullet Series In Association with CPA Trendlines
The Author
Martin Bissett
Founder of The Bissett Group
In 2026, Martin Bissett has transformed from running a successful consultancy firm into a pivotal advisor and investor; shaping the future of the accounting profession. Bissett Group Holdings, which he founded and owns, now holds equity stakes in a dozen companies serving the profession, spanning data analytics, software solutions and digital communities for accountants and vendors alike. This broad portfolio reflects Martin’s evolution into a strategic backer of innovation rather than a traditional owner-operator.
Since 1998, he has advised over 2,000 accounting firms across 44 countries, helping them collectively generate more than £500million in new client fees. He is a prolific author of 14 books, including the bestseller Passport to Partnership and a sought-after, but now rare, keynote speaker with over 400 engagements to his name.
His expertise has earned global recognition and is now incorporated into scholarship initiatives, government think tanks and professional accounting curricula in the UK and US, underscoring his influence on the next generation of accountants and advisors. Today, Martin focuses on empowering the profession through investment and board level mentorship. He serves as an investor and board-level advisor in multiple accounting and fintech organizations, bringing them access to his network, results from his methodology architectures and strategic and revenue driven thinking on their behalf.
Get The Series
Take Commercial Control
The firms that adopt these 12 frameworks will: win better clients more consistently, price with greater confidence and control; build stronger, more resilient client portfolios and create predictable, repeatable growth.
Secure your subscription today.
$197 Silver Bullet Series In Association with CPA Trendlines