What Do You Want To Be Remembered For?

I suffered a close family bereavement last week.

Nothing unique about that, very few of us get to escape that particular life experience but the loss of a loved one often serves to shock us into re-evaluation about our career and life goals.

What ARE we doing this for, apart from building a lifestyle and retirement fund?

In 2020 I made a video called ‘Generation 3’.

It told the story about how the first generation of accounting firm partners that I worked with in the 90s and early 2000s had now either retired or passed on or both.

Many of their plans, including bringing through the next generation and offering superior service and raising prices, never did happen.

The second generation are being bought out by PE now, because they too never got round to doing what they had planned.

Generation 3, the new partners, have been taught by the previous two.

Can you predict how this story ends?

When you tell me about the great things that you do for clients or the successes that you have, do you realise that you are the outliers?

Did you know that most firms just set cruise control to ‘65’ and off they drift?

Do you know that you’re not only different but better?

There comes a time in all our lives when we’re invited to ask the question ‘What do I want to be remembered for?’

Most of us skip that question.

For those that don’t, here’s something to consider…

The loss that I have suffered was one of those rarest of breeds. Someone who when they heard your plans and goals, not only encouraged you to make it happen, but also ask what you needed to make it happen and then see if they could supply it for you immediately. 

Will your clients, team and dare I say family, say that of you when the time comes? 

To your success,

Martin Bissett

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Martin Bissett

Martin Bissett is the founder of the Bissett Group of companies including data, software and digital communities such as APT, CAS, AIR and PAR.

Previously he established a high six figure consulting firm while serving as a keynote speaker with over 100 one off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 14 books including 1 bestseller.

Since 1998, he has played a major part in working with over 2000 accounting firms in over 44 countries. These projects have led to those firms acquiring over £500m of recurring fees (before inflationary increases, referrals and upselling are factored in). He stopped keeping track of this number over 5 years ago.

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